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When seeking foreign partners, no single strategy prevails

Many U.S.-based associations enter into agreements with foreign counterparts, but each seems to have its own way of pursuing them Poland has a growing events industry and, since 2009, an association to represent it. So it wasn't much of a stretch for the Dallas-based International Association of Exhibitions and Events to seek out a partnership with its Polish counterpart. The two associations announced an agreement March 13 that, among other things, allows each group's members to pay the same prices for the other's products, services and meetings. IAEE has entered into similar arrangements with other foreign associations in the past, and while such agreements could… Read More